This branding project was developed for Foundry Gym, a modern fitness space inspired by the grit and discipline of traditional forging. The logo features two mirrored “F” letterforms cleverly shaped into an anvil, symbolizing strength, resilience, and transformation. A distinctive rusty orange was chosen as the primary brand colour, evoking heat, metal, and raw energy — key themes that run through the identity. Combined with bold type and industrial textures, the brand captures the essence of hard work and refined power in a clean, contemporary style

FOUNDRY GYM